ソリューション
Finance
Supply Chain Mgmt / Manufacturing
Customer Relationship Management
Human Resources Mgmt
Architecture
Project Management
Differentiated Customer Experience at Contact Points

Customer Relationship Management (CRM) targets realizing customer-oriented companies that continuously provides best-fit services to customers and satisfaction.

Any trendy product and service quickly become commodity in today's market. The key for corporate differentiation is customer experience at contact point. What customers want are customer-driven, personalized customer needs, where they can buy products and services at their preferred style in any time. CRM covers broad business areas and recognizing a CRM area will bring different benefit to the company than doing other areas.

Roadmap to Business Profitability Planning & Realization
◇ Marketing

Leading organization needs to build solid business foundation and constant improvement of capturing and keeping highly loyal customers who produce high profit.
Consumer life style change, diversified needs and economic conditions influence new product development and capturing new customers, that end up with sizable amount of effort and cost to the companies. CRM in Marketing collects and analyzes customer trend data such as customer's age, hobbies, preferences, life style, purchasing data. This enables corporations to develop rapid, flexible business strategies, collect a large size of data followed by analysis, and lead to the business goals aligned to corporate directions and objectives.

◇ Unified Cusomer Channel
Technology advancement doubles contact channels between customers and companies, such as a visit of sales representatives, web- or TV-online shopping, inquiries across agency, complaints handling through call center, maintenance visit for repair. Companies need to provide products, services and information on time based on consumer's preferred contact channel. On the other hand, collecting and analyzing a customer's information across different channel and proper analysis will raise competitiveness of the company.

◇ Strategic Partner Relationship
Sharing information between vendors and business partners has been recognized as corporate's big challenge. This will enable analyzing consumer trend beyond partner companies, and lead more strategically advantageous partnership among business partners.